{"id":6285,"date":"2023-02-10T11:30:46","date_gmt":"2023-02-10T10:30:46","guid":{"rendered":"https:\/\/preprod.somater.eu\/a-mascara-that-is-a-real-eye-catcher\/"},"modified":"2023-02-13T11:44:11","modified_gmt":"2023-02-13T10:44:11","slug":"a-mascara-that-is-a-real-eye-catcher","status":"publish","type":"post","link":"https:\/\/preprod.somater.eu\/en\/a-mascara-that-is-a-real-eye-catcher\/","title":{"rendered":"A mascara that is a real eye-catcher"},"content":{"rendered":"<p>Somater enriches its mascara offer with a new product from its <a href=\"https:\/\/preprod.somater.eu\/en\/ecotribe\/\"><strong>EcoTribe<sup style=\"font-size: 8px;\">TM<\/sup><\/strong><\/a> range: the &#8221; <strong><a href=\"https:\/\/preprod.somater.eu\/en\/ecotribe\/#mascara-cartridge\">Activated Mascara<\/a><\/strong> &#8220;. This is the first refillable antimicrobial mascara that prevents the transmission of microbes in an imme-diate, stable and permanent way.<\/p>\n<p>In addition to meeting consumers&#8217; expectations in terms of make-up results, this mascara has unique environmental benefits:<\/p>\n<ul>\n<li>Anti-microbial activation thanks to the all-mineral technology<\/li>\n<li>30% polymer reduction from the first refill<\/li>\n<li>Use of recycled and bio-based material<\/li>\n<li>100% recyclable and reusable<\/li>\n<li>Entirely manufactured in France<\/li>\n<\/ul>\n<p>The result of a strategic partnership with Pylote and Simp, this innovation aims to reinforce our legitimacy with our customers by providing them with concrete solutions in terms of safety, hygiene and eco-design.<\/p>\n<p>For more information, see this\u00a0<strong><a href=\"https:\/\/preprod.somater.eu\/wp-content\/uploads\/PR_SOMATER_SIMP_PYLOTE.pdf\">press release<\/a><\/strong> or visit our online <a href=\"https:\/\/preprod.somater.eu\/en\/ecotribe\/\"><strong>EcoTribe<sup style=\"font-size: 8px;\">TM\u00a0<\/sup><\/strong><\/a> platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Somater enriches its mascara offer with a new product from its EcoTribeTM range: the &#8221; Activated Mascara &#8220;. This is the first refillable antimicrobial mascara that prevents the transmission of microbes in an imme-diate, stable and permanent way. In addition to meeting consumers&#8217; expectations in terms of make-up results, this mascara has unique environmental benefits: [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A mascara that is a real eye-catcher &ndash; Somater<\/title>\n<meta name=\"description\" content=\"Somater enriches its mascara offer with a new product from its EcoTribe\u2122 range: the &quot;Activated Mascara&quot;.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A mascara that is a real eye-catcher &ndash; 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