{"id":4798,"date":"2022-02-17T11:19:35","date_gmt":"2022-02-17T10:19:35","guid":{"rendered":"https:\/\/preprod.somater.eu\/a-stroke-of-genius-cta-eco-mascara\/"},"modified":"2022-02-18T11:24:38","modified_gmt":"2022-02-18T10:24:38","slug":"a-stroke-of-genius-cta-eco-mascara","status":"publish","type":"post","link":"https:\/\/preprod.somater.eu\/en\/a-stroke-of-genius-cta-eco-mascara\/","title":{"rendered":"A stroke of genius: CTA Eco Mascara<sup style=\"font-size: 14px;\">\u00ae<\/sup>"},"content":{"rendered":"<p>SOMATER had to invent it: the CTA refillable mascara. Lighter, made of mono-material or bio-sourced, the CTA Eco Mascara<sup style=\"font-size: 8px;\">\u00ae<\/sup> innovates in terms of eco-design.<\/p>\n<p>With the new Click, Turn and Apply system patented by SOMATER, this mascara offers a new gesture for a use as pleasant as practical. Instead of unscrewing it like a classic mascara, click on the upper end: the cap comes off and you can unscrew it and apply the formula. Plus, the product is refillable. It offers a 30% reduction in raw material right from the second cycle of use.<\/p>\n<p>The CTA Eco Mascara<sup style=\"font-size: 8px;\">\u00ae<\/sup> will be presented at the Make-Up in L.A. trade show where it is nominated for the IT Awards. It is part of the new EcoTribe<sup style=\"font-size: 6px;\">TM<\/sup> product line, designed to meet new consumer demands and the imperatives of the circular economy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SOMATER had to invent it: the CTA refillable mascara. Lighter, made of mono-material or bio-sourced, the CTA Eco Mascara\u00ae innovates in terms of eco-design. With the new Click, Turn and Apply system patented by SOMATER, this mascara offers a new gesture for a use as pleasant as practical. Instead of unscrewing it like a classic [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A stroke of genius: CTA Eco Mascara\u00ae &ndash; Somater<\/title>\n<meta name=\"description\" content=\"SOMATER had to invent it: the CTA refillable mascara. Lighter, made of mono-material or bio-sourced, the CTA Eco Mascara\u00ae innovates in terms of eco-design.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A stroke of genius: CTA Eco Mascara\u00ae &ndash; Somater\" \/>\n<meta property=\"og:description\" content=\"SOMATER had to invent it: the CTA refillable mascara. Lighter, made of mono-material or bio-sourced, the CTA Eco Mascara\u00ae innovates in terms of eco-design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/preprod.somater.eu\/en\/a-stroke-of-genius-cta-eco-mascara\/\" \/>\n<meta property=\"og:site_name\" content=\"Somater\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-17T10:19:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-18T10:24:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/preprod.somater.eu\/wp-content\/uploads\/SOMATER_eco-recharge-mascara_CTA_0-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1038\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nadine guyon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nadine guyon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/preprod.somater.eu\/en\/a-stroke-of-genius-cta-eco-mascara\/\",\"url\":\"https:\/\/preprod.somater.eu\/en\/a-stroke-of-genius-cta-eco-mascara\/\",\"name\":\"A stroke of genius: CTA Eco Mascara\u00ae &ndash; Somater\",\"isPartOf\":{\"@id\":\"https:\/\/preprod.somater.eu\/#website\"},\"datePublished\":\"2022-02-17T10:19:35+00:00\",\"dateModified\":\"2022-02-18T10:24:38+00:00\",\"author\":{\"@id\":\"https:\/\/preprod.somater.eu\/#\/schema\/person\/4c570d70995b8d794112f98af84f8fd0\"},\"description\":\"SOMATER had to invent it: the CTA refillable mascara. Lighter, made of mono-material or bio-sourced, the CTA Eco Mascara\u00ae innovates in terms of eco-design.\",\"breadcrumb\":{\"@id\":\"https:\/\/preprod.somater.eu\/en\/a-stroke-of-genius-cta-eco-mascara\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/preprod.somater.eu\/en\/a-stroke-of-genius-cta-eco-mascara\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/preprod.somater.eu\/en\/a-stroke-of-genius-cta-eco-mascara\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/preprod.somater.eu\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A stroke of genius: CTA Eco Mascara\u00ae\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/preprod.somater.eu\/#website\",\"url\":\"https:\/\/preprod.somater.eu\/\",\"name\":\"Somater\",\"description\":\"Fabricant fran\u00e7ais d\u2019emballages primaires en plastique\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/preprod.somater.eu\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/preprod.somater.eu\/#\/schema\/person\/4c570d70995b8d794112f98af84f8fd0\",\"name\":\"nadine guyon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/preprod.somater.eu\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a11d9e3ba1bab0e25e6ad66731e99baf?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a11d9e3ba1bab0e25e6ad66731e99baf?s=96&d=mm&r=g\",\"caption\":\"nadine guyon\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A stroke of genius: CTA Eco Mascara\u00ae &ndash; Somater","description":"SOMATER had to invent it: the CTA refillable mascara. Lighter, made of mono-material or bio-sourced, the CTA Eco Mascara\u00ae innovates in terms of eco-design.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"A stroke of genius: CTA Eco Mascara\u00ae &ndash; Somater","og_description":"SOMATER had to invent it: the CTA refillable mascara. Lighter, made of mono-material or bio-sourced, the CTA Eco Mascara\u00ae innovates in terms of eco-design.","og_url":"https:\/\/preprod.somater.eu\/en\/a-stroke-of-genius-cta-eco-mascara\/","og_site_name":"Somater","article_published_time":"2022-02-17T10:19:35+00:00","article_modified_time":"2022-02-18T10:24:38+00:00","og_image":[{"width":1038,"height":666,"url":"https:\/\/preprod.somater.eu\/wp-content\/uploads\/SOMATER_eco-recharge-mascara_CTA_0-1.jpg","type":"image\/jpeg"}],"author":"nadine guyon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nadine guyon","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/preprod.somater.eu\/en\/a-stroke-of-genius-cta-eco-mascara\/","url":"https:\/\/preprod.somater.eu\/en\/a-stroke-of-genius-cta-eco-mascara\/","name":"A stroke of genius: CTA Eco Mascara\u00ae &ndash; Somater","isPartOf":{"@id":"https:\/\/preprod.somater.eu\/#website"},"datePublished":"2022-02-17T10:19:35+00:00","dateModified":"2022-02-18T10:24:38+00:00","author":{"@id":"https:\/\/preprod.somater.eu\/#\/schema\/person\/4c570d70995b8d794112f98af84f8fd0"},"description":"SOMATER had to invent it: the CTA refillable mascara. Lighter, made of mono-material or bio-sourced, the CTA Eco Mascara\u00ae innovates in terms of eco-design.","breadcrumb":{"@id":"https:\/\/preprod.somater.eu\/en\/a-stroke-of-genius-cta-eco-mascara\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/preprod.somater.eu\/en\/a-stroke-of-genius-cta-eco-mascara\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/preprod.somater.eu\/en\/a-stroke-of-genius-cta-eco-mascara\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/preprod.somater.eu\/en\/home\/"},{"@type":"ListItem","position":2,"name":"A stroke of genius: CTA Eco Mascara\u00ae"}]},{"@type":"WebSite","@id":"https:\/\/preprod.somater.eu\/#website","url":"https:\/\/preprod.somater.eu\/","name":"Somater","description":"Fabricant fran\u00e7ais d\u2019emballages primaires en plastique","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/preprod.somater.eu\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/preprod.somater.eu\/#\/schema\/person\/4c570d70995b8d794112f98af84f8fd0","name":"nadine guyon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/preprod.somater.eu\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a11d9e3ba1bab0e25e6ad66731e99baf?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a11d9e3ba1bab0e25e6ad66731e99baf?s=96&d=mm&r=g","caption":"nadine guyon"}}]}},"_links":{"self":[{"href":"https:\/\/preprod.somater.eu\/en\/wp-json\/wp\/v2\/posts\/4798"}],"collection":[{"href":"https:\/\/preprod.somater.eu\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/preprod.somater.eu\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/preprod.somater.eu\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/preprod.somater.eu\/en\/wp-json\/wp\/v2\/comments?post=4798"}],"version-history":[{"count":1,"href":"https:\/\/preprod.somater.eu\/en\/wp-json\/wp\/v2\/posts\/4798\/revisions"}],"predecessor-version":[{"id":4800,"href":"https:\/\/preprod.somater.eu\/en\/wp-json\/wp\/v2\/posts\/4798\/revisions\/4800"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/preprod.somater.eu\/en\/wp-json\/wp\/v2\/media\/4768"}],"wp:attachment":[{"href":"https:\/\/preprod.somater.eu\/en\/wp-json\/wp\/v2\/media?parent=4798"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/preprod.somater.eu\/en\/wp-json\/wp\/v2\/categories?post=4798"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/preprod.somater.eu\/en\/wp-json\/wp\/v2\/tags?post=4798"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}