The hybrid pack revolution!

To develop a pack that is recyclable, light, attractive, designed with responsible materials and offering a variety of decoration options, that’s the latest challenge we’ve taken on. How did we do it? With IML (In Mould Labelling) technology.

Together with our partner Muller Technology, we have been able to exploit this process, already used in the food industry, to extend it to the cosmetic sector and meet the most stringent functional and aesthetic requirements.

The result is an innovative product that is part of an eco-design approach while meeting traditional specifications.

In concrete terms, what are the benefits of this new pack?

• The use of PCR and bio sourced materials (including more than 50% cardboard)
• Compatibility with cardboard recycling channels
• 70% weight reduction
• The cardboard fibre label which offers a natural touch

This hybrid pack is part of the new EcoTribe™ product line. We will be introducing it for the first time at Make-Up in L.A. where it is nominated for the IT Awards.